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Why is Web Care and SSL important for your Website

Posted by Online Results on 24 July 2017

If your website was hacked, how would this impact your business?

I'm sure you have all heard about the security threats recently to websites and emails. That is some scary stuff!

We as a team have put our heads together to work hard to provide a service that helps safeguard your website from all the nasties out there.

 

Our Web Care provides you with:

Monthly Back Ups 
If your website was fully contaminated, it would potentially cost you thousands to rebuild and weeks to get back online. With monthly back ups, using our Web Care Plan it would be FREE and be back up in a matter for hours.

Form Checks
We physically check and test your forms each month to ensure you are not losing valuable enquiries and leads.

Malware Scan 
Malware and viruses can sit dormant on your site and without you evening knowing. Don't wait until it's too late, using Web Care Plan we run a scan over your code every month and decontaminate any infectious nasties!

Free Updates
The best way to protect your site from being attacked is to have the latest software updates. These updates usually include the anti virus fixes you need to block the latest viruses going around.

Manual Check
Out of sight, out of mind? Most companies find out that their website has been hacked from a client - which is a little embarrassing! Using a Web Care Plan it means we do a manual check over every page on your site every month and fix anything that's not quite right while we are there, at no extra charge.

 

In addition to this, it is important that your customers feel safe while using your website. We now offer SSL certificates for all of our clients to make sure that your website is not only kept secure in the background but it is also labelled secure by Google.

What is SSL?

SSL stands for Secure Sockets Layer. Essentially, SSL establishes an encrypted link between your web server and your visitor's web browser. This ensures that all data passed between the two remains private and secure. This decreases the chance of malicious behaviour on your site and the internet as a whole.

With an unsecured HTTP connection, third-parties can snoop on any traffic passing between your reader's browser and your web server. Obviously, this is a huge issue if you have an e-commerce website and are passing sensitive information like credit card numbers etc.

Google is now penalising sites without an SSL Certificate by pushing them down in Google Search.

All SSL certificates are renewed yearly and cost you $199+GST per annum per website.

 

Call us now to find out more information.

 

Posted in: Improving your website Domain Names Online Results Google   Comments

Proud to support Industry Connect

Posted by Online Results on 20 June 2016
As partner to Industry Connect, we are very proud to support this software job ready programme.

Our role in this partnership is to help young graduates become more employable and get a start in the real world of software development.

If you are interested, please check out programming internship on commercial projects

 

Posted in: social media Online Results   Comments

Three reasons your business should be using social media

Posted by Online Results on 3 March 2016

The benefits of social media for business shouldn't have to be explained. Maybe there was an excuse ten years ago when Facebook was localised to a few American colleges, or even five years ago before your Granny had her own twitter account, but in today's world, any business worth its salt should have a social media strategy.

So hopefully you agree that social media is where it's at, but maybe you're still not sure about the "how" or the "why". Below are three reasons why your business should be using social media, and how it will help.

Extremely Cost Effective

How much does it cost for a TV or radio ad? If you answered "too much", then you've obviously been bitten by that particular snake. The financial return through traditional marketing- television, radio, newspapers- doesn't come close to what social media offers. A Facebook account is free, as is Twitter, Instagram and YouTube. The only thing you pay for is the time spent updating and maintaining your account. There are no overheads; you don't have to buy stock and display it in a shop window. In fact, you don't even need the shop! Forget about wasting money on rent and furnishing, your online store takes up no physical room and doesn't cost a thing to run.

Target YOUR customers

The thing about social media, which is both brilliant and terrifying at the same time, is that everything is recorded. Every comment you like, every video you watch, everything you clicked on it's all Ones & Zeros, and it's all put into sophisticated algorithms, designed to determine your buying habits. This is great for marketing, meaning you can show ads only to the people who are most likely to buy your product. No need for carpet bombing and hoping a certain percentage will be interested, with social media, you can drone strike the very people who matter!

 

Increase sales

This is what it all comes down to at the end of the day: growing your business. Social media can help increase your sales in many different ways, whether it be through paid ad campaigns, special promotions, viral advertising or good old fashioned customer satisfaction. A massive 85% of consumers say that they will change their shopping behaviour in response to social media content. That means if they like what they see, they'll buy it. The average Facebook user aged 18-25 has over 500 friends. If they like your brand, that's 500 other people who see your name and logo, and might just want to see what the fuss is about. If 1% of those people buy something, that's five new sales- and all from one Facebook click.

 

Social media is an ocean of potential, and those who know how to sail it are already over the horizon. It's time to catch up.

Posted in: social media   Comments

Lead Generation can change your business!

Posted on 25 February 2016
Imagine if you had a tap you could turn to control the flow of work coming into your business. If you're too busy, slow the amount of work coming in. If things are a bit slow, open the valve up! That's the power of a Sales Lead Generation Engine, and it's a luxury that all our clients enjoy.

Online Results will create you an online sales and marketing blueprint that provides the tools and structure required to produce a massive shift in the effectiveness of your marketing machine.

Building from brand development and market segmentation analysis, we will construct the 'Mighty Offer' and 'Credibility Builders' key points of difference that eliminate a customer's reasons for objection or postponing action, causing them to buy now!

This will be coupled with online tools such as:

  • Email Marketing
  • Blogs
  • Facebook
  • Events
  • Youtube (Video)
  • Opt-Ins
  • Compelling Offers
  • Google search
  • Adwords.

Ultimately you will be presented with a sales lead demand generation system that can be followed by your team, providing confidence that this engine can be managed and fuelled effectively both now and in the future.

We make online marketing a tangible and measurable component of your business that means you know exactly what your return on investment has been and how much it contributes to your bottom line.

As brand experts, we understand the fact that future of marketing is covered in zeros and ones. Harnessing the power of digital marketing has never been more urgent, and demand generation never more essential.

Call us today for a chat and discover what we can do for your business.

 

Posted in: Lead Generation   Comments

Online Results- SEO experts

Posted on 18 February 2016

We here at Online Results are SEO experts, and that means we can help get YOUR site to the first page of Google.

All good SEO specialists will tell you that there's no simple way to get to number one on Google. It's a complicated formula that's more akin to cooking than anything else. Different recipes for different dishes, and each recipe is unique. A touch too much salt can ruin a meal, and SEO is the same. It takes just the right amount of content, photos, links and video to move up the search results, and even then what works for one site may not work for another. 

Google is constantly updating its search algorithm and we make it our business to understand how that will affect you personally. Without staying up to speed on these changes, many have found their previously strong search results suddenly disappear.

Our SEO specialists will provide you with:

Keyword Research
We identify the most powerful, relevant search words that are most commonly used when people are looking for services within your industry. By gaining insight into what buyers really want, what they're really looking for, we craft your online content and product offerings to meet your customer's needs perfectly.

Content Optimisation
All that Google can do to understand whether your website meets the needs of your clients is by reading the words on your website. This means the quality of your content is your website's most valuable asset. Using our keyword research to provide a reliable foundation, we optimise each page to ensure we're giving Google what it's looking for when it comes to how you solve their problems and make their day.

Link Building
The places your website is connected to are important. It's critical that you work with someone like Online Results who understand the kind of links Google wants to see and the importance of good quality, genuine links. The online world is similar to the real world- it's not just what you know, but who you know. Google will favour your site more because we connect you to more established websites with higher page ranks and traffic flow.

Video
Did you know that Youtube is now the second most popular search engine in the world? And they're owned by Google! With more and more people using their phones, tablets and even home tv screens to search the net, consumer behaviour shows people would rather watch than read. We understand the significance of this change as Google have begun favouring websites that make use of video content to communicate to their audience.

Google Local
This is one of the fastest, easiest ways to make an impression on page 1. By setting up an optimised Google Local account, we can help you turbo charge your search results for customers looking for services like yours in your area (based on your geo-location)

Blogging/Fresh Content
We provide an ongoing service to ensure your site is populated with fresh, relevant content. Looking at areas where your online content may be lacking, we zero in and provide content on a regular basis to help establish your website as an authority in your industry with customers and with Google.

If you want to safeguard your website's position on Google, talk to our SEO specialists today!

Posted in: SEO   Comments
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