Through our partnership with the Franchise Association of New Zealand...
As franchise specialists, we recognise there is a constant balance between the interests of the Franchisor and Franchisee that must be managed effectively for the whole organization to press forward on a united front.
The master franchise has broad, often nationwide concern. They seek to keep a consistent brand image and expand the market share of the group.
The local franchisee can see this activity but sometimes asks, 'What are you doing for ME in MY area'.
Our position as Franchise Specialists has been reinforced by the development of an online marketing system that meets the needs of both parties.
We help deliver consistent marketing messages whilst allowing local targeting of contact information and even controlled autonomy for franchisees when it comes to promoting the unique product offerings in their area.
Once the online backbone of the organisation has been created, we provide a tailored level of service and support that enables you to keep building.
Do you prefer a 'hands on' approach? We will provide the upskilling and training required for your team to manage and fuel your new demand generation engine with confidence both now and in the future.
What about a 'Done for you' service? We can structure your ongoing marketing support so that you never need to do more than an email or a quick phone call, then we handle the rest.
When you're looking to market your franchise or multi-unit organization, it makes sense to talk to the Franchise Marketing Specialists.
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