Christmas Shopping trends for 2014
Christmas is coming!
…and experts are predicting that sales will be up this year compared to last. It’s the perfect time to look at your digital sales strategy, and find out where and what you can improve on.
MarketLive and ChannelAdvisor both recently released studies into the upcoming holiday season, and the results have been eye-opening.
A massive 86% of retailers are expecting an increase in sales this year, and one in five started their Christmas push in August or sooner. 41% of retailers are going to offer free shipping as an extra incentive for consumers.
Mobile & tablet devices
Over a third of shoppers (36%) are planning on making a purchase on a mobile device, up 7% on last year. But the big eye-opener is a massive 70% of people plan to research their purchases beforehand on their smartphones before buying. Is your website mobile friendly? If not, there’s a lot of potential customers you could be missing out on.
Half of people say they will make a purchase based on a social referral. This means for example, that if they see a friend on Facebook who says “Look what I bought from this store!”, then they’re more likely to buy it themselves. This is where a social media strategy comes into play. You should not only have a Facebook page, but a Twitter Account, Pinterest page, and anything else that may help your business.
Almost one in three retailers are planning on increasing their overall budget for their digital marketing and advertising. This is an obvious trend as the digital side of things becomes more important in our everyday lives. One in four retailers are planning on using digital media to launch a new initiative, in order to increase holiday sales.
Over half of consumers are planning on spending over $500 on presents this Christmas. The biggest reason consumers change their mind at the check out is because of high or hidden shipping costs. Two thirds of people will abandon a purchase at the last minute because of this, so make sure your shipping costs are up front and clear from the start.