Internet Marketing – What’s the Point?
Astonishingly, there are still some business owners out there who don’t think internet marking is important. The need of online marketing in this day and age shouldn’t have to be explained. Ten years ago, before EVERYONE was online, maybe some would have to be convinced of its value, but in today’s world, if you’re not keen on Internet Marketing for your business, then your business isn’t going to be around for long.
So if you’re wondering what the main advantages of internet marketing are, we’ve compiled this short list of points.
When it comes to business, cost is always a key factor, and internet marketing is outstanding value when compared to traditional marketing. There’s no overheads when it comes to buying stock to display, or continuous costs of renting and maintenance.
Internet marketing is convenient for both you and your customers. The World Wide Web allows you to be open 24/7, and target customers all over the globe. Through internet marketing, potential customers can browse your products at their leisure, and more importantly, place orders at any time.
That personal touch
Even though there’s no one-on-one contact with clients over the web, it bizarrely also allows you to be more personal with each customer. Internet marketing allows you to personalise offers to specific customers, based on their past history and preferences. Each customer that visits your site can have special offers specifically for them and their buying habits. Internet Marketing also allows you to become friendlier with your customers, sending follow up emails after a purchase, thanking them and asking if there’s anything else you can do. Inviting customers to leave reviews or asking to trail a new product is also a great way to build a strong client base and community.