Three reasons your business should be using social media
The benefits of social media for business shouldn’t have to be explained. Maybe there was an excuse ten years ago when Facebook was localised to a few American colleges, or even five years ago before your Granny had her own twitter account, but in today’s world, any business worth its salt should have a social media strategy.
So hopefully you agree that social media is where it’s at, but maybe you’re still not sure about the “how” or the “why”. Below are three reasons why your business should be using social media, and how it will help.
Extremely Cost Effective
How much does it cost for a TV or radio ad? If you answered “too much”, then you’ve obviously been bitten by that particular snake. The financial return through traditional marketing- television, radio, newspapers- doesn’t come close to what social media offers. A Facebook account is free, as is Twitter, Instagram and YouTube. The only thing you pay for is the time spent updating and maintaining your account. There are no overheads; you don’t have to buy stock and display it in a shop window. In fact, you don’t even need the shop! Forget about wasting money on rent and furnishing, your online store takes up no physical room and doesn’t cost a thing to run.
Target YOUR customers
The thing about social media, which is both brilliant and terrifying at the same time, is that everything is recorded. Every comment you like, every video you watch, everything you clicked on it’s all Ones & Zeros, and it’s all put into sophisticated algorithms, designed to determine your buying habits. This is great for marketing, meaning you can show ads only to the people who are most likely to buy your product. No need for carpet bombing and hoping a certain percentage will be interested, with social media, you can drone strike the very people who matter!
This is what it all comes down to at the end of the day: growing your business. Social media can help increase your sales in many different ways, whether it be through paid ad campaigns, special promotions, viral advertising or good old fashioned customer satisfaction. A massive 85% of consumers say that they will change their shopping behaviour in response to social media content. That means if they like what they see, they’ll buy it. The average Facebook user aged 18-25 has over 500 friends. If they like your brand, that’s 500 other people who see your name and logo, and might just want to see what the fuss is about. If 1% of those people buy something, that’s five new sales- and all from one Facebook click.